February 21, 2006 at 10:15 pm · Authored by Ewan · Filed under SMS

Barnardos, Ireland’s leading children’s charity, today announced details
of their "Toddle Text" campaign. Members of the public can make a €2 donation to
Barnardos simply by texting the word "toddle" to 57080.

This sort of offering is brilliant for targetting consumers when they’re in
the right mindset.  If you see the add and you’re moved to assist, you can text
then get the instant ‘sastisfaction’ of helping out by return text.  I’ve long
been a believer in the medium for this sort of use. I hope it’s a success.

More: Here