118 118 rolls out SMS ‘piggyback’ service

By Ewan on March 8, 2006 in Services

Link: 118 118 rolls out SMS ‘piggyback’ service – DMBulletin – Direct Marketing news by Email – Brand Republic.

Directory enquiries service 118 118 is to roll out its SMS ‘piggyback’ ads service, despite B&Q’s threat of legal action.

I’m not that sure that 118 118 are doing anything wrong. If I phone up Directory Enquiries, ask for B&Q’s number and the operator says "oh, and would you like the details for Homebase too?" I’ll probably say yes.

What are B&Q going to do next? Sue the Yellow Pages for putting their ads in the vicinity of competitors?

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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