Rock radio stations make use of texting

Link: Rock Radio’s New Buzzwords: ‘Texting Touch’.

Cell phone text messaging or ‘texting touch’ could become a key element for modern rock and active rock station efforts to reach out and touch that hard-to-reach 18-29 demo, according to newly released findings from Jacobs Media’s Technology Web Poll II.

74% of rock station listeners (from a 25,000 sample size) use text messaging and a further 22% text at least once a day.