450,000 Namibians sent 323 million texts last year
Link: allAfrica.com: Namibia: Marketing Through the SMS .
Have a read of this!
Opening a conference on Innovating Corporate and Marketing Communications, as a guide to marketing through SMS, the Minister of Information and Broadcasting Netumbo Nandi-Ndaitwah said: “As you are all aware, the world today is in the transition from a capital-based economy to a knowledge-based economy. In this transition, it is knowledge and information, and not capital alone, which are the prime drivers of economic development.
“With a population of 1.8 million, 323 million SMSs were sent last year within the quarter of the population that have access to mobile communications. This is according to figures released by MTC.
A quarter of the population has moblie access - roughly 450,000. Those 450,000 sent 323 million texts last year. That’s just over 700 per person a year or 59 a month.
Sounds like it will have been an interesting conference!
