Cellit Marketing launches HSBC text display campaign
Link: Adotas � Cellit Sells HSBC with New York Text Message, Display Campaign.
Excellent to see a brand such as HSBC experiment with texting.
Cellit, LLC announced today that it is providing real-time text messaging and display technologies for HSBC’s “Your Point of View†performance-art marketing campaign. The campaign can be seen at select branches throughout New York City this summer.
“Your Point of View†features live actors performing in HSBC branch windows in various roles, including beauty queens, sports fans and abstract artists. Passersby are encouraged to text message their initial response to the scenes, which is then instantly displayed on signs behind the actors.
More about Cellit Marketing at www.cellitmarketing.com
Can you imagine what would happen if they did this over here…..
Posted by Mark on June 21st, 2006 at 2:16 pm.Well in fairness I’m sure you’d get quite a lot of innovation in terms of insults, Mark!
Posted by Ewan MacLeod on June 21st, 2006 at 2:22 pm.