44% won’t bother using mobile data again
Link: 160Characters Association.
44% of UK mobile phone users who used a mobile data service for the first time during the 2006 Football World Cup will not use it again according to an NOP survey commissioned by Olista. Pricing, ease of set up and use were identified as the key barriers to mobile data uptake.
I can well believe this. They’ll definitely use mobile data again — at some point — however I think this is a good reflection of the widespread frustration expressed by many that I speak to.
It is a TOTAL arse trying to encourage people to ‘try again’ even though their network operator seems to be on Mars.
People are from Earth. Mobile operators are from Mars.
44% I think is conservative. I think that most people wouldn’t bother again with an app if it wasn’t easy to install and didn’t work first time. Some of the blame for the install part has to be laid at the phone manufactures door.
The number of small changes here and there between phones of supposedly the same operating system level is amazing and it makes it very difficult to make a standard app for a large number of phones.
Also, the large number of hoops to jump to get installer files to work on any phone (Symbian, I’m talking about you!) means that you can spend as much time messing about with creating the damn sis file as you did writing the app.
I’m beginning to think that there is some kind of conspiracy to make this as difficult as possible to ramp up support costs.
Please, please for the life blood of the industry, make things simpler, it really wouldn’t be hard….
Posted by Mark on July 12th, 2006 at 10:41 am.