Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

5 years of chronic under-performance at Vodafone

Link: Scotsman.com Business – Technology – Questions remain on Sarin’s tenure.
I picked the Scotsman’s coverage of yesterday’s Vodafone annual general meeting between the management and shareholders. It’s written by Martin Flanagan – I liked his take on it. I’ve quoted a few points below….

However, one shareholder, to applause, said this just masked chronic five-year under-performance, ranging from strategic U-turns to the miserable share price.

I still remember Vizzavi. They really could have been a contender. They really could have taken their 80 million european customers (at that point) and pulled them together to rival the likes of Yahoo, Freeserve and World Online/Tiscali. Google was coming at that point. Myspace was a glint in the milkman’s eye.

Instead they dumped it all, vomitted up Vodafone Live and are, depending on your viewpoint, relegated to bit player data pipe — seemingly without knowing it.

Another called the directors “a board of charlatans”.

Heh. Oooh my.

Like with many disputes, the problem is that both sides are right.

Oh I have to disagree with this statement. One side is right and it’s not the management. You know there’s a problem when I could pull a better strategy out my aaaaaaaaaaaa… moving swiftly on.

It’s all very well being the world’s largest mobile company, but my friend Natalie can’t use picture messaging — or anything else on her phone (which is 4 months old, direct from the Vodafone shop) but she can text and call. Pathetic.

You know there’s a problem when you can’t take the heat in Japan.

You know there’s a problem when people start ‘discussing’ selling your North American stake. Bit player, baby.

But it is in transition because other operators like Google and Yahoo are trying to eat its lunch.

Trying? ARE. Vodafone had it’s chance. It’s a pipe. It’ll need to do a News Corp pretty pronto (that is, pay absolutely over the odds to sort its interent strategy out re MySpace).

Vodafone is strong in European markets. But the problem, as Sarin said, is that if you want a mobile phone in those markets you probably already have one.

Which Natalie does. She’s paying you ARPU and no more because you COULDN’T get her a handset that was properly configured. She walked out of the Vodafone store with it NOT WORKING. It was a mild annoyance to her that she couldn’t send picture messages and send videos. Mild, but, the worst bit is she expected it and she’s comfortable with it. It is par for the course.

The only option for Vodafone is to get customers to trade up to 3G networks and download their lives.

Ah, geez. It’s so depressing thinking about what they could have done.

Meantime, what is it, £2.35 a meg to transfer data from your handset? £0.125 to send a text message? Keep making the hay!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...