Dial star-star-C-A-R on Zoove
Over the past week I’ve been giving a lot of thought as to what I would do if I was a marketing director looking to get feedback from customers via their mobile handset — and via some above-the-line advertising.
More and more I particularly like the concept (offered by Zoove) of having customers just type star-star-C-A-R (or whatever) on their handset and *IMMEDIATELY* being connected to my marketing message and a range of options ("press 1 to receive regular text updates…etc").
I like how this cuts through all the nonsense of having to create a text message, address it and send it. If it’s a fleeting advertisement — like the demo billboard one here that I pulled from their frontpage, I think ‘**CAR’ is much easier to remember than ‘Send FORD to 82736′.
This is, as far as I’m aware, only available in North America at the moment. I wonder what it would take to get it operational in the UK.
I am not sure where, if anywhere, this is actually working in the US. Sounds like company with vc, but no customers.
Posted by jonathan on July 27th, 2006 at 8:21 pm.It’s all about the USSD deal. And major operators (even in the boundaries of one country) does not have an agreement for interoperate on this protocol. So I don’t see any future of this service.
Posted by German on July 28th, 2006 at 8:49 am.