July 6, 2006 at 11:12 am · Authored by Ewan · Filed under Research

Link: Mobile Local Search Index Shows Biggest Brands on the Mobile.
Although restricted to benchmarking results on m-spatial’s own local search sites, this nevertheless gives an interesting overview as to what people are searching on via their mobiles.

The Mobile Local Search Index is a new quarterly report from m-spatial that tracks consumer usage of mobile local search services in the UK, highlighting the diverse and often quirky demands of mobile users.� The Index is based on detailed local information searches being conducted on everything from demolition services and local battlefields to flying schools and political parties.

A bit about the rankings:

Mobile Local Search Index rankings are based on usage of local search services built on m-spatial’s Local Search & Discovery Engine (LSDE)™. This is a unique platform enables m-spatial’s partners to provide highly personalised, intuitive and detailed mobile local search services - connecting local merchants with consumers at the precise moment of need.

So it’s giving you a good idea what people are searching on if they’re using the Orange search or the Vodafone search — but not counting the likes of Google Mobile queries, for example.

Anyway:

The top local search category? Fast food & takeaways. Heh.

The top local search brand? Tesco. Every little helps.