10 year olds to spend $27k each on mobile

Link: Mobile Youth and $27,996 Lifetime Spend at MobHappy.
Russell’s piece is well worth a read.

The average 10 year old today, goes their forecast, will spend a total of $27,996, in their lifetime, on mobile related services. More than half of the spending will happen before they’re 35, meaning that anyone in the mobile industry has a 25 year window of opportunity to maximise their share of this spend.