August 14, 2006 at 10:51 pm · Authored by Ewan · Filed under Mobile

Link: Adotas � For Better or for Worse, Mobile is on the Move.
Adotas, the ‘premier interactive advertising publication on the web’, has published a piece on mobile. It’s an overview piece, aimed, I imagine, at the mobile-clueless advertisers who need to get to grips with the medium pronto. Worth a look if you’re anywhere near the industry.

The word on everyone’s lips these days is “mobile,” or perhaps you’d prefer “wireless.” Either way, mobile technology is on the move (pun intended), and as reliance on wireless devices for communication and Internet access increases, it is rapidly becoming a hotspot for advertisers.