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I talked with Sarah, PR for MIG (Mobile Interactive Group) to follow-up on a comment Alex added to the post I made about Bounty’s stupid mobile marketing campaign. As expected and to be clear: MIG are just providing the technology platform for the service — not the marketing ‘creative’. I imagine that’s supervised by Masterfoods. When I get a moment, I’ll need to give them a call and find out who authorised it.
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