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It didn’t take me long to deliberate on this one. It’s with great delight that I award the manufacturers of Bounty, that rather nice coconut chocolate bar, the title of STUPID MOBILE MARKETING CAMPAIGN AUGUST 2006 for their work as set out here.
As and when the mobile marketing company behind the campaign makes themselves known, I’ll be delighted to extend the award to them.
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Best. Award. Ever!
Posted by Dan Lane on August 15th, 2006 at 8:14 pm.Read somewhere while Googling ‘Bounty’ that it’s “Famous for its’ ‘exotic’ adverts featuring gorgeous women on a desert island.”
Whereas Woolworths is famous for it’s ugly women that you wish you could send to a desert island, preferably with no means of escape.
Classic.
Posted by Alex on August 15th, 2006 at 9:07 pm.