LUUP, the mobile payments service, have launched service for Cystic Fibrosis charity CFUK, to enable visitors to the CFUK shop to pay for items via their mobile handset. Now that’s pretty neat in itself, however of course, LUUP have also provided a donation facility too.
Now it makes a lot more sense to use LUUP to make your mobile donation that it does using premium rate SMS because the operators take flipping great wads of your cash before it ever gets to the recipient. 
As an example: On a £5 donation, CFUK gets at least 15% more of the proceeds than it would if you’d given £5 via premium SMS.
When you’re on the CFUK shop, you can see the payment options on the left — the usual credit card symbols, PayPal — and now LUUP!
I think I have a LUUP account. I need to use it more! Aligning with Charities is a good way of pushing audiences to consider signing up with the LUUP service. I like it.