Sony Ericsson and blogger integration

To an extent, I agree – this is an example of a manufacturer *getting it*. But the integration is flawed, for two reasons.

Why do people blog? Because they have something to say, because they want to share whatever wisdom, banality or humour they have inside to an audience.

Do all people want to blog? No, not by a long stretch, and of those that even get to the point where they *get* a blog, how many stick at it?

A tiny fraction, something like 2% of the 70,000 blogs created daily (from memory, cant find stat). Why is this?

Lack of audience; if you post something and it has meaning to you, you want people to read it, to listen, maybe even to applaud – in many if not most cases of blogging there is a ‘vanity clause’. So without an audience a new blogger will quickly lose interest.

Let’s now take moblogging, as this is precisely what is happening using the K800i – moblogging is what I call ‘slim context’ blogging; very little text, the message is in the media content. For a blogger this means that their content has to be really awesome for someone to pay attention and, gasp, comment on their post. The failing in having a blogger integration on the K800i is that Blogger is a *standalone* blogging tool! There is no audience there, there is no-one watching.

In my experience with slim context blogging, the conversation that takes place because of a post has more to do with the shape the conversation decides to take than with the original media.

Now if SE had integrated with moblogUK? Well, I think it would be a different result for the casual slim context new generation of moblogger