Anonymous Tip: Churning out the bonus sign-up cheques
What UK mobile phone retailer has an undocumented but now stringent unoffifical-but-official policy of deliberately bullshitting it’s returning customers with an overly inflated handset upgrade price in order to convince them to swap to another operator — to push those fat sign-up bonus cheques?
My spy tells me that the company’s management were initially horrified to discover this widespread ramping practice — but when their finance people computed the potential revenue from making it an official but unofficial policy, nods and winks were forthcoming and the matter was dropped.
Further, my spy reckons the company now accounts for a whopping percentage of UK operator churn.
That wouldn’t be the same one that tried to shaft me was it?
God I’m gullible.
Posted by Rich on September 15th, 2006 at 6:59 pm.