This is an interesting one for quite a lot of different reasons.
Pitch announces the launch of a mobile social networking service (uk.pitch.mobi) alongside its existing advertising funded mobile content offer.
Today’s launch means that as well as free mobile content (videos, games, ringtones, screensavers and wallpapers) Pitch customers can enjoy a suite of mobile social networking applications.
Pitch customers can build their own mobile home page, complete with a unique user name (PitchTag), enjoy group texting and IM and upload and share user generated content. A web application of Pitch, to follow in December, will complete the service, allowing customers to use and manage their Pitch profile from both PC and mobile.
Lourens de Beer, CEO of Pitch: “Through research we learned that what customers want is additional functionality to allow them to do more on their mobiles. For example, PitchTag really strikes a chord with customers because it means you can create a mobile identity, give people your PitchTag and they can contact you without needing to have your mobile number, something which is very personal.”
Creating a PitchTag tag allows a person, a band or even a brand to promote their Pitch mobile space anywhere and by texting in the tag to the Pitch short code (for example ‘sally’ to 87000) you get an instant hyperlink straight to the specific home page.
Pitch believes that its service fulfils the requirements of web based existing social networking sites and that the immediacy of mobile gives a distinct point of difference.
More at pitch.tv. I’m going to give it a go shortly.
There are a lot of similar companies in this field at the moment. Unless they can ramp up to 10K (per day) user registrations and millions of users the subtle differences between this mobile social network and the others will be SIZE.
Note that Myspace et al are moving into mobilising their social networks.
One for the record: Customers do not go for functionality as a driver for using a service, it is usually something mundane like – its free, and/or my friends are using it.
PS: Please tell everyone you are the voice of Orange or I will release the MP3……………………….
love the brand “pitch” and they’ve done great to move away from subscriptions etc to new b models (adfunded etc) but this social network isnt going to work without getting more “social” – it just feels too corporate at the mo – good luck to them tho lets see what happens
PitchTag, eh? Sounds a bit like,err, iTAGG to me!
Anyone else having bother with myspace or is it just my pc?
Last couple of days it seems it wont let me download any song from anywhere.
Anyone having same bother – or anyone how to sort it?