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Buy a drink at your local Wetherspoons pub and ask for a free 30 minute wifi voucher. Neat. I’m sat in a Wetherspoons right now waiting for my next meeting — but I’m using my special ‘unlimited’ The Cloud account to access the internet, so I’m ok.
Good deal, I reckon.
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This is exactly how it should be. I wonder how much revenue T-Mobile actually make from their Starbucks hotspots? Now if they offered me free wi-fi access with my T-Mobile data plan and a drink purchase, I know where my coffee loyalty would be. How many other customers and sales might Starbucks gain? How many more data customers might T-Mobile gain?
Now I’ve no idea about the revenue model used by T-Mobile and Starbucks, but I’d wager that there might be more money for both parties in doing a revenue share on sales where customers also take 30mins of free access?
Seems pretty obvious, or maybe I’m missing the point.
Posted by Jim Black on December 10th, 2006 at 11:34 pm.