May 29, 2007 at 5:59 pm · Authored by Alex · Filed under Mobile Services, Research

Link: webitpr | Latest Mobile Local Search Index Shows Tech Savvy Consumers Want Wireless Internet

m-spatial have just released their Winter/Spring Mobile Local Search Index, which features some interesting results.

The index, based on searches made from mobile phones in the first quarter of 2007, shows that cinemas, food and accodomation are amongst the most popular things people search for from their handset. Odeon and Cineworld take the top two places with 18% and 17% respectively, and fellow cinema chain Vue grab the number seven position with 8% share of search terms.

Also in the top 10 are Domino’s Pizza (9%), Pizza Hut (9%), Tesco (14%) and Premier Travel Inn (7%).