Archive for May, 2007
Link: Success or Failure for the Re-Launch of Mobile Banking
A series of new mobile reports from Javelin Strategy & Research has uncovers significant product marketing requirements for building banks’ consumer usage of mobile services. While consumers are better primed for mobile banking now than they were in 2000, financial institutions (FIs) should not consider the [...]
Link: www.mxalliance.org
Thumbing through the bumph that I got from the MX Alliance London launch the other night, I came across this article in one of their newsletters. I’d seen it before online a few months back, but even now it makes interesting reading - especially if you haven’t come across it before. Although it’s written [...]
Link: GigaOM » Gaboogie, the Conference that Calls You
While they can’t eliminate the actual conference calls themselves, the founders of a new service called Gaboogie want to help reduce the administrative headaches of setting up and conducting conference calls, starting with a feature that calls the participants directly.
I had a look over Gaboogie — [...]
Link: BBC NEWS | Business | Phone-in confidence fall hits ITV
ITV has warned a string of high-profile scandals surrounding premium rate phone lines has hit the number of people using the services, knocking revenues. A lack of consumer confidence had led to a 20% fall in income from the phone lines in March and April, [...]
Link: ElectricNews.net:News:Consumers more excited by GPS than mobile TV
According to recent research by Canalys, consumers aren’t bothered with mobile TV - and seem to be more interested in getting GPS on their handset.
The research showed that whilst 51% of those surveyed in Europe said they were interested in mobile TV, quite an impressive 62% said built-in [...]
Link: Portio Research
Here’s something you might want to get your hands on if you want some in depth information on pricing trends in the mobile arena. Portio’s report ‘Understanding the Evolution of Pricing Trends in Mobile Services’ covers pricing trends in both voice and data services, and looking at the summary there’s some really good [...]
Courtesy of this week’s edition of celeb gossip email Popbitch ..
Orange are preparing a novel Glastonbury competition. They have a bull fitted with GPS in a field in Cornwall, which is divided into squares. Guess which square the bull is in at mid-day each day for two weeks before the festival and you could win tickets. Except, [...]
Just had this tip in from Alastair at Txtlocal:
TxtLocal is celebrating the recent success of its text reminder campaign for the Electoral Reform Society (ERS) Scotland, targeted at prospective voters in the May local council elections. Promoted in The Scottish Sun before the elections, the campaign was aimed at young voters in particular and highlighted [...]
Link: real estate marketing | sms text message
Just had a quick note in from Greg at Mobile Visions in New Jersey, to say they’ve just launched their brand new service ‘Cell A House’. Once you’ve finished reading this and checking out the Cell A House site, have a look at this blog entry for a rant [...]
Me (Alex) and Ewan (Ewan) were sitting in the pub last night, as you do, having a catch-up and a few beers. Or rather, I was having a beer and Ewan was demonstrating his insatiable appetite for orange juice and lemonade.
We’d had our mobile handsets out on the table for a while, showing each other [...]
Link: GPS Snitch Tracks Your Stolen Vehicle via SMS
This little gem can lie in wait just about anywhere inconspicuous in your car of truck, able to tell you when it’s been motion-activated or its security perimeter has been breached. No matter which setting you choose, you’ll get an update on your mobile, either a call [...]
Link: 160Characters Association
Some interesting statistics here from industry group 160Characters. In a recent survey, they found that 84% of people questioned expect an SMS response within five minutes. However when it came to business texts, only 56% said they’d expect the same five minute response.
Some other interesting statistics that came out were:
- 26% would take between [...]
Link: Mobile Business Magazine - BA Pilot Mobile Tickets
British Airways are looking to be amongst the first airlines to check passengers on board flights using text message barcodes on mobile phones.
‘We are looking at sending a barcode to a passenger’s mobile phone using SMS, as well as enabling them to log into ba.com via a [...]
Continue ReadingI was walking along Palace Street looking for number 16 — the offices of noted coporate venturer, 3i. I was due to meet Alex there. I had a few meetings across the early evening so I missed the vast majority of MX Alliance presentations. I found the 3i office with no trouble. [...]
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Sexy Beast005
Originally uploaded by blueboyeddie.
Have a look at this. I demanded Ed of voible.com.
He’s installed a rather smart black and white theme which he reckoned was ’shit hot’ — although I wasn’t quite sure of this until I saw the actualy picture. Very nice indeed, isn’t it?
An SMS Text News reader [...]
I had the above enquiry in from an SMS Text News reader who’s on the hunt for one of those transmitters that can broadcast content - pictures, videos and so on, to phones in an area. I see them around all the time used with various marketing efforts. Any ideas where I can [...]
Continue ReadingLink: The Daily Record - NEWS - News Feed - THUMB TOTAL - THUMB TOTAL
Researchers revealed yesterday that 4.7million texts are sent every hour in the UK. And the revolution is led by women, with twice as many as men saying they could not live without texts.
They are increasingly using their mobiles as a dating [...]
Another great win for mobile marketing agency Incentivated, and a really cool use of location based services in a marketing campaign.
Mobile marketing agency, Incentivated has today announced that it is working in partnership with Emap² Radio on a £300,000 radio and mobile campaign for Scottish & Newcastle’s Strongbow cider brand. The campaign will encourage people [...]
If I was to blog about every event I got invited to, (a) the blog would be full to the brim with event details, and (b) I probably wouldn’t have time to blog as I’d be spending all my time at said events. However, one caught my eye this morning.
The Mobile Data Association is hosting [...]
Link: Motorola announces sequel to Razr - International Herald Tribune
Motorola have shipped nearly 100 million Razr phones since it was first introduced back in 2004 - and yesterday announced the new line of Razr 2 handsets to take the brand forward with some really cool features.
The new version is two millimeters thinner than the original, [...]
Link: SMS is dead - Twitter proves it | Roland Tanglao’s Weblog
SMS sucks and twitter proves it. When a well funded startup like Twitter which is full of smart people can’t get SMS to scale, then something is wrong. And the something that is wrong is wait for it …. the carriers. The carriers control [...]
Link: MediaShift . Point of Presence::Your Guide to Micro-Blogging and Twitter | PBS
This is a special week at MediaShift as we are all a-twitter about micro-blogging and Twitter. We’ll be running a special Q&A with the Twitter founders on Wednesday, and Jennifer will writing about her life on Twitter on Friday. But first, here’s a [...]
Vodafone
Originally uploaded by smstextnews.
I was walking past the Vodafone shop yesterday — it had just closed so there wasn’t much to look at. Then I peered in the window and spotted that large flat panel monitor.
‘What’s that for?’ I thought.
I looked closer.
It’s an electronic queue counter thing. You take a [...]
It’s been a rough old ride for the world of premium SMS of late. What with the numerous scandals involving TV channels, Vodafone having a couple of overcharging problems, ICSTIS adjudications and fines on the increase and public trust in the industry at an all time low, I’m wondering whether this is the end of [...]
Continue ReadingThere’s been a few postings recently on here about Nuance, who are a leader in the speech recognition arena. Dave at Schwartz PR has just been in touch with the rather hot piece of news that Nuance has just bought VoiceSignal, another company in the same arena.
According to Nuance’s chairman and CEO, Paul Ricci:
“Today, more than [...]
Jamescoops on 