Rumour: Google’s UK MVNO to launch soon

Link: Google May Launch Mobile Service In UK

We’ve heard from a good source in the mobile industry that Google may be preparing to launch its own branded mobile network in the UK in the next few weeks. If our source is accurate, Google will become a Mobile Virtual Network Operator (MVNO) via a deal with UK mobile phone company O2.

Cat, pigeons.

Bull, china shop.

Could be total rubbish. Could be highly accurate. However, you have to ask what a service provider like o2 would be doing supplying Google. o2 can’t even get an unlimited data plan out the door. But, you know, we’ve discussed that here in the past.

So, interesting. A Google MVNO? One would imagine it would be an ultra simple proposition — a no bullshit offering that works and at very low direct cost.

I tell you what though, what would happen if the MVNO was free? Free to use? Shit. That, I would like to see.

Or if it was a tenner-for-everything per month? Hmm. I wonder.

Bring it on, more, more more.

I’d use it…

  • A free MVNO paid for by targetted google ads? sounds like a winner to me!… bring on the innovation!

  • sounds like a winning business model for google and will certainly put the cat amongst the pigeons if it was advertising funded.

    But something I personally will run a million miles from. Oh I don’t know, I think I am just totally advert-burnt-out. How long is it before we go to the toilet and find “this loo roll is brought to you by McDonalds” printed on every sheet.

    Oh for the good old days when you could walk through a country village and not see a single advert anywhere, and not see half the village queing up to stand on a bench to call Aunt Hilda who is only in the next village, or see an ugly mast on top of a school building frying the brains of all the kids (allegedly). I love the 21st century, but a world entirely led by google advertising slightly depresses me…


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