T-Mobile and Three splash the poker pot

Link: Online poker goes mobile as Bwin signs up phone operators – Independent Online Edition > Business News

The online poker craze is set to go mobile with network operators T-Mobile and 3 offering British customers access to Bwin’s multi-player application PokerRoom.com.

Since it was launched in 2005, PokerRoom has attracted 11 million registered customers over the internet and hopes to replicate that success in the mobile market. Bwin, an Austrian online bookmaker, has signed up mobile gaming specialist Cellectivity to launch PokerRoom over the T-Mobile and 3 networks, the first time that live multi-player poker has been marketed directly to mobile phone users. The service will guarantee access to poker tables anywhere at anytime. A play-for-fun version will also be launched for those customers put off by the prospect of losing money playing against serious players.