June 19, 2007 at 1:13 pm · Authored by Ewan · Filed under SMS, Sponsors

This is rather hot news from SMS Text News sponsor, Clickatell:

International broadcast news network CNN has chosen leading mobile messaging provider Clickatell to power the promotional version of its “Breaking News Alert” SMS service to mobile phone users around the world. The promotional service is set to go live in June.

That’s most certainly an excellent coup for Clickatell. I get the CNN breaking news email alerts and they’re really useful. I’ll definitely check out the text alerts.

The service will allow users to receive a headline alert as text message to their mobile phone as soon as a major international news story breaks. The only thing is I think it takes their system quite a long time to send the updates as I often get them when I’ve already heard about an update, so I’ll be really interested to see what Clickatell can do to help them get their updates out as soon as possible.

Clickatell’s market-leading messaging aggregation and delivery solution ensures that users of the CNN service receive breaking news information via SMS as it happens, immediately and reliably, wherever they are in the world.
Users can then link through to CNN’s mobile news site, www.CNNmobile.com, via their handsets, for the full story.

“We are delighted to be working with CNN to deliver its ‘Breaking News’ service,” said Deon van Heerden, VP of sales for Clickatell. “CNN’s selection of our global message delivery technology means that mobile phone users everywhere now experience - free-of-charge - a service that keeps them up-to-date with world affairs as they happen, via their mobile device.”

Clickatell is able to keep CNN “Breaking News alert” users informed of all news updates as they happen, irrespective of their location, thanks to its robust, carrier-grade global messaging infrastructure that delivers high-priority alerts to approximately 600 mobile networks in 200 countries.