Link: Novel ways to put tickets in fans’ hands - USATODAY.com
Your cellphone becomes your ticket, when your carrier sends you a MMS (multimedia messaging service) bar code to be scanned at the door. That’s what’s happening on the 20-city Fergie Verizon VIP Tour. “You could see this deploying at a large scale within the next two to three years,” says Ed Ruth, Verizon Wireless’ associate director of music and sponsorships.
Very interesting indeed. I wonder how this is working out in practice.
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