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Only 2% of passengers have checked in flight by text

Link: FTD.de - Business English - Business English - Board your flight by mobile phone

I’m all for mobile ticketing and anything that saves time - especially at the airport.

A passenger survey at the end of last year by the International Air Transport Association (Iata) found only 2 per cent of respondents had checked in via an SMS (text message) on their mobile phones.

But that number looks certain to rise as more airlines introduce mobile check-in - those that already have are as enthusiastic about the service as are their passengers. “To have your boarding pass on your mobile should be something that really excites the customer,” says Patrice Ouellette, Air Canada’s director of customer service platform, e-commerce.

Conveniently, Air Canada are planning to introduce SMS check-in in the not too distant future. It’s obviously not much use if you’re taking a stack of hold luggage, but if you’re just jetting off to Europe for the day or overnight on business this could really save you some time.

One Response to “Only 2% of passengers have checked in flight by text”

  • Sounds like a good idea in theory, but like you said if a consumer has 5 bags in their hand they can’t exactly use their “nose” :)

    Unfortunately text adoption isn’t that high in Canada so there is another barrier they’ll have to over come.

    Posted by Dave Forde on June 7th, 2007 at 4:34 pm.

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