Do you still read industry paper magazines?
Link: Advertising Age - MediaWorks - Who Still Reads Magazines? Just About Everybody
In an era when new forms of media and technology seem to sprout up almost weekly, you would think that much of it would be embraced by younger consumers. And you would also think the younger digerati would begin to shun some of the more traditional media venues. Turns out that’s not entirely so.
AdAge reckons we all still read paper magazines. What’s your viewpoint?
Me? I bought a copy of WIRED magazine the other day and was rather unimpressed to find out it was £4.30. It, somehow, didn’t feel worth it.
I wonder if I should be buying more ‘paper’.
I’ve bought a mobile industry magazine once. Should I be supporting the industry?
I pick up the NMA from time to time, but really, absolutely everything (imo) that I need to know I pick up from reading about 200 blogs daily
Posted by alfie on July 27th, 2007 at 1:46 pm.Nope, don’t read a sausage anymore. It’s all online, up to date, and saves a fortune in purchasing dead trees. Even in circumstances when I’m more likely to buy paper reading - like on a train - I’m more inclined to read content on my mobile.
Posted by Alex on July 28th, 2007 at 7:23 pm.I read NMA and Mobile Entertainment magazines as they come to my door so it’s something to do for half an hour or so with a cup of tea. And it’s easier on the eye than a computer screen.
I read the free newspapers on the tube, and do the sudoku puzzles, and very occasionally, I’ll buy a newspaper or magazine from the newsagent - if I’m going on a train journey or having a night in or something.
I do subscribe to a couple of monthly consumer magazines and I get free magazines for a couple of organisations I belong to. I don’t always read them though as I don’t have time.
As for how I get my (general) news - analogue teletext and TV news mainly followed by the BBC on my computer and my mobile (mobizines version and sometimes the wap site).
For industry news, I get that by email (folks tell me their news) and skimming a load of blogs and google alerts every day as well as email alerts for NMA and Mobile Entertainment magazine and a ton of others too.
Unfortunately, I’m still on the list for a ton of business magazines - mostly not related at all to mobile, and even though I don’t renew the free subscriptions, I still get them, which suggests to me that they’re a bit desperate to maintain circulation and don’t care *that* much whether or not you actually want the magazine any more.
I do recycle them all though!
Posted by technokitten on July 29th, 2007 at 9:23 pm.