July 11, 2007 at 8:09 am · Authored by Alex · Filed under Mobile Services, Orange

Mobile music social networking service phling! is getting it’s European debut thanks to a deal with Edipresse Switzerland.

The deal will enable Swiss customers of Orange, Sunrise and Swisscom Mobile to use their mobile phones to browse, listen and share music and to discover new music from Edipresse’s Internet-based radio stations, independent artists and labels, and from other users in the phling! community.

The phling! service will be promoted through Edipresse’s print and web sites properties in the run up to and during the 41st Montreux Jazz Festival taking place 6th-21st July in Switzerland and will be available to all Orange, Sunrise and Swisscom Mobile customers. Consumers in Switzerland who wish to subscribe to the service simply need to text “EDI Music” to 979.

Adrian Bisaz, European VP of Sales and Business Development for Oxy Systems said: “This is a significant milestone for mobile music lovers who can now interact with other community members by viewing their music libraries, seeing what others are listening to, exchanging music opinions and ratings, discover new artists and even share music with a group of friends. This partnership with Edipresse media along with the tie-ins with the three leading mobile operators and coinciding with what is arguably the most respected European music festival underscores our determination to bring phling! to the masses of music lovers across Europe.”