August 9, 2007 at 6:06 pm · Authored by Ewan · Filed under Mobile Marketing

Greg Harris of US mobile marketing company Mobivity has written an open letter to the offline advertising community which, I think, deserves attention and support.

Link: » Open Letter to Off-line Advertisers

He starts off thus…

I’m confused about something, and I thought maybe you could clear it up for me. Every year you spend a large portion of your company’s hard earned capital to market your products and services. You’ve learned that you need to tell your potential customers everything you can about what you offer. You spend time and money finding the best print publications, radio stations, television shows, billboards and other “physical world” places to get your message out. So here’s my question. Here’s what I don’t get.

… and then goes on to explain the issue in some detail.

It’s a total arse that so many advertisers just don’t recognise the power of mobile advertising. Or, they don’t care.

It’s coming. More and more people are pushing mobile marketing ahead — and whilst super results are being reported by many, it’s going to take time for a lot of the majority to adjust and step outside their comfort zone.