iPhone hacking part of the Steve Jobs masterplan

By on August 28, 2007 in Devices

Jobs new the tech community would deliver an Apple unlock quickly. So goes the thinking by Don Reisinger over at CNET.

Link: The Steve Jobs master plan: iPhone hacking | Tech news blog – CNET News.com

With a new unlocking procedure in place, the iPhone will become as ubiquitous overseas as it is in the U.S. In a matter of days after the best iPhone unlock is released, we will witness a flurry of sales that will create a watershed moment for Apple.

Here’s my prediction: the iPhone unlock will be simple enough for both casual and hard-core users alike to use their new device anywhere. From there, those who are not yet Apple fans will realize the ease of use that comes with Apple products and they will pick up either an iPod–if the iPhone’s isn’t enough–or a Mac, if it is. Much like the iPod, the iPhone will prove to be a substantial long-term revenue-getter for Apple that will far exceed the lost revenue from the AT&T contract. In fact, it wouldn’t surprise me if Mac notebook and desktop sales exploded in the next quarter because of this unlock.

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  • Barry O’Connell

    Rubbish imho…

    1) Hacking the iPhone means people can buy the phone and use it on any network they like. Given the supposed lack of handset subsidy, it’s not like they will be incentivised to go/stay with the exclusive network anyway. If they aren’t paying money to the exclusive network then the network can’t pay Apple their cut of the subscription. Furthermore, the networks are hardly going to play nice if they lose their exclusivity are they. Not just with revenue share, they may choose to subsidise the handset also, something Apple want to avoid for a number of reasons, not the least of which is fear of cannibalising iPod sales. It’s hard to see how Apple would want that.

    2) The iPod was truly revolutionary and showed people how simple and stylish Apple products could be. If anything were going to drive Mac sales, it would have been the iPod, but it didn’t. Undoubtedly, the Windows boxes may begin to lose market share soon but this would more likely be down to good marketing (“I’m a PC, I’m a Mac” ads) and a botches OS release by Microsoft.

    3) The iPhone is a true case of marketing over substance; many phones already on the market easily compete, feature for feature, with the iPhone. As for ease of use, plenty of bloggers and journos have already expressed their frustration at how awkward this TWO HANDED PHONE can be on even the most basic of functions (like making or releasing a phone call). People will take serious convincing to believe that using two hands is better than the norm of one thumb.

    4) Just being picky, but the logic of “they will pick up either an iPod–if the iPhone’s isn’t enough–or a Mac, if it is” is monumentally flawed in its expression. Those who feel the phone isn’t enough will buy an iPod but those who think the iPhone IS ENOUGH will buy a Mac? More importantly, if the iPhone isn’t enough for media then what’s the point of it? It’s not a great phone by any stretch of the imagination.

  • russell

    RE: The iPhone is a true case of marketing over substance; many phones already on the market easily compete, feature for feature, with the iPhone.

    The only people I have seen and heard say things like the above comment are those who don’t have one and have never used one.

    Even with it’s shortcomings and things that might be better the Iphone is light years ahead of anything else in the market. You really need to go use one for a couple of weeks .. the more you use it the more you understand what an amazing job Apple have done.

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