Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Apple slice $200 off iPhone price

Still umming and ahhing over an iPhone? Does the $599 price tag put you off? As of today your decision may have been made easier after Apple announced they’re chopping $200 off the price of the iPhone 8GB, bringing it down to $399 (previously $599).

According to CEO Steve Jobs, “The surveys are in and iPhone customer satisfaction scores are higher than we’ve ever seen for any Apple product. We’ve clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season.”

The 4GB model has also been discontinued, and will only be on sale whilst stocks last.

3 COMMENTS

  1. Iif anyone else did it everyone would be talking about how the price cut meant sales were below expectations and the product was doing badly. Mainly I suspect its to keep in range of the iPod Touch. I mean why buy an iPhone when you can get the stuff in the Touch without signing up with a specific operator for two years…

  2. I agree. This Apple is God stuff gets a little old (and not specifically from you, Ewan). The things they do that no one seems to notice, whereas if another company did it, the news would be in outcry! There was a great post on Pocket-Lint today (http://www.pocket-lint.co.uk/news/news.phtml/9988/11012/apple-innovators-or-copiers-comment.phtml) actually going over every one of the announcements and showing that Apple’s not really innovating, but just taking things others have done and improving on them.

    However, I agree that something’s fishy with this price cut. I mean, it’s common business that if something is selling well, you leave the price alone. You most certainly do not drop it 30%. It doesn’t make sense to me.

  3. There’s something fishy, I agree, Ricky. I don’t think of Apple in a God-like manner at all. I’m just pleased they’re innovating… or, at least, doing-what-already-existed but making it work reasonably well (usually with a few annoying Applesque niggles) and forcing the other industry incumbents in the mobile industry to reexamine their performance.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...