Tracking Stuff in Mobile

Daily news and opinion for 250,000 industry executives and mobile fanatics.

The iPhone didn’t outsell the Blackberry after all

Link: iPhone didn’t beat ALL Blackberries in July - News - Tech.co.uk

As part of the ‘ooh look we sold truckloads of iPhones’ story that was around earlier this week, there was an interesting line from market research company iSuppli, claiming that it’d “comprehensively beaten its smartphone rivals - including RIM’s Blackberry series - to take the number one sales slot in July”

Obviously some people at RIM (who make the Blackberry) weren’t too chuffed about this, and a few phone calls later (probably involving highly paid lawyers)  it emerged that what iSuppli meant to say was that the iPhone had outsold individual Blackberry models - not the range as a whole. In fact, the range as a whole outsold the iPhone by a factor of 2:1.>As the article in Tech points out, the iPhone has sold well. That’s an undisputable fact. However, claiming it’s beaten all your rivals - especially when most people think that a Blackberry is one device, and not a range of models - is not a very clever thing to do.

Email This Post Email This Post

On this day..

Clickatell SMS Gateway

About SMS Text News

Your hub for mobile news blogged by Ewan MacLeod and his team of fanatics. Put this in your feed reader and have a scan every now and then to track what's cooking around the world.

More About SMS Text News

Copyright © 2008 SMS Text News / Tollejo Media Group Web Design by Forty