October 23, 2007 at 2:56 pm · Authored by Ewan · Filed under Mobile, SMS

Yesterday I wrote a glowing perspective regarding OnePoint Text Surveys. I thought they were a brilliant service — indeed, I am considering setting up an account to give it a go and run an SMS Text News text survey.

However in my text, I wrote that you could try out a demo survey by texting RESEARCH to 85001 and then I (sensibly) put “standard network rate” after the instructions. Only…. it’s not! The OnePoint shortcode is entirely free to use in the United Kingdom. They’re using a free shortcode! This is one of the first real-life instances I can remember seeing where a company are actually deploying a free-to-use shortcode.

I spoke to Neil from OnePoint who explained that it’s extremely important to them — and their clients — that end-consumers shouldn’t have to pay to take part in any surveys.

I’m going to meet with Neil later this week and find out more about the company.