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o2’s ridiculous ‘unlimited’ data is LIMITED to 200mb

Well I suppose it’s good news. o2 has been dragged, KICKING, SCREAMING, like an ultra annoyed, petulant I’m-right-you’re-wrong child, to the altar of unlimited.

David Long at ZDNet is rather unimpressed.

When O2 announced it’s tariffs for the Apple iPhone they conveniently skipped over what they meant by unlimited data by saying that “it was subject to their fair use policy” that allowed upto 1400 internet pages per day to be viewed. What they don’t tell you is that in O2s opinion each page would only be 4-5kb in size each as their limit is 200mb per month.

Strange that the O2 homepage is over 33kb and BBC is 22kb and that is without images of flash units which if included would likely more than double the file size.

I read the ‘unlimited = 1400 internet pages/day’ bit when they launched the iPhone in the UK and did the virtual equivalent of a shoulder shrug.

o2 make far too much money from mobile data — and have far too many stupid, stupid, stupid subscribers (content to pay the idiot rates) to be persuaded otherwise. Right on, o2! Milk’em. That is, after all, what the shareholders demand! They’re not a charity.

So it’s nice to call it unlimited…. but… well, it’s stretching the truth a little isn’t it? ‘Unlimited’ with a 1gb fair use policy is a lot more believable.

T-Mobile or 3UK, much, much better value alternatives starting at 1gb of inclusive data.

3 Responses to “o2’s ridiculous ‘unlimited’ data is LIMITED to 200mb”

  • Just like “Unlimited Drinks” eh?

    ;)

    Posted by James Whatley on October 18th, 2007 at 9:14 pm.
  • I think this is the correction I mentioned anticipating here:

    http://www.smstextnews.com/2007/09/o2_unlimited_data_oh_dear.html#comment-117917

    At the iPhone launch the O2 CEO stated 1400 pages *per day* on the iPhone tariff. The ‘unlimited data’ bolt on launched shortly after then said 200MB limit which it explained as equal to 1400 pages *per month*… i.e. iPhone users would get *per day* what everyone else got *per month*. The O2 site now appears to have changed, but here’s a verbatim quote of the original O2 press release:

    http://www.4winmobile.com/forums/windows-mobile-press-releases/12097-o2-launches-new-unlimited-data-packages.html

    …which does indeed say 200MB = 1400 pages per month and therefore a page = 146k:

    Posted by Ben Smith on October 19th, 2007 at 10:43 am.
  • And it gets worse, you cannot add it to an existing tarif!

    I was told I would have to change to a new tarrif, these new tarrifs do not have 3 month rollover for unused inclusive texts and calls.

    As a seperate joke, type O2 E90 into Google - an advert will come up
    Free Nokia E90 on O2
    The Nokia E90 now free on £25 O2 monthly tariff.
    http://www.o2.co.uk/shop

    Slight problem being that O2 have pulled the E90 from its site!

    Posted by NTS Paul on October 19th, 2007 at 10:49 am.

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