Red Dwarf coming to mobile
Fans of the international, award winning, cult sci-fi comedy series Red Dwarf, will soon be able to watch exclusively created ‘mobisodes’ of the show on their mobile phone via Pitch, the international mobile entertainment company. Animated episodes made up from classic moments in the show, which has just been named ‘Top Science Fiction and Fantasy Show of all time’ by the Radio Times, will be available from 11th October on a weekly basis.
Charles Armitage at Red Dwarf said: “Pitch Entertainment has created amazing, ground breaking technology that gives our fans the chance to access and enjoy Red Dwarf whilst on the move. The weekly animated ‘mobisodes’, the social networking functionality and the exclusive content will enhance the Red Dwarf experience for everyone.”
Pitch is available to mobile users in thirteen territories, as far-flung as Malaysia and Singapore, as well as across Europe with plans to launch a new territory every month over the next year. Red Dwarf is now approaching its 20th anniversary as an international success story, seen in over 35 countries, with DVD sales approaching 4 million units.
Martin Bowley chief executive at Pitch, said: “Red Dwarf is iconic with millions of die-hard fans across the world. Combining such comic genius with the latest in mobile entertainment technology creates an exciting and dynamic environment that will move the cult of Red Dwarf into another dimension. Established fans can access new episodes, interact with each other and share their passions for Red Dwarf, whilst a new generation of fans will also be able to discover Red Dwarf for the first time. This is the future of entertainment.”
For just £3 a week, subscribers will receive a brand new Red Dwarf animated ‘mobisode’ and access to a virtual social network allowing them to utilise all the functionality of social networking whilst on the move. Fans can chat, upload and rate their pictures & videos. Subscribers can also choose 6 enhanced mobile features for their phone each week as part of the Red Dwarf service including specially created Red Dwarf ringtones, wallpapers, screensavers and videos.
Subscribers can receive the brand new Red Dwarf ‘mobisode’ each week by visiting www.red-dwarf.mobi or text RD1 to 87000
When iTunes is selling top shows like Lost and Desperate Housewives for £1.89 per episode, £3 seems a little high!.
But I mean, you can’t really go wrong with Red Dwarf!.. also, Robert Llewellyn has been videoblogging on “LlewTube” - http://uk.youtube.com/user/bobbyllew
Posted by Dan Lane on October 10th, 2007 at 4:24 pm.“Animated episodes made up from classic moments in the show” … right, so us die hard fans who have the DVD collections already are going to be spending three quid a week for a rehashed clip show?
As much as I adore Red Dwarf, this is one spin off I won’t be buying - give me my DVDs and a proper sized TV anytime!
Posted by loulou on October 11th, 2007 at 8:45 am.