November 12, 2007 at 11:00 am · Authored by Ewan · Filed under Apple, o2

DATELINE EUSTON STATION

EIGHTEEN HUNDRED OH-TWO HOURS

I happened to be in the area at 6.02pm on Friday and decided to check out the tiny o2 concession store at Euston Station. Euston is one of London’s great train stations serving the north of the country. From Euston you can, for example, take a train direct to Liverpool or Edinburgh.

I often walk by the o2 shop squeezed into the side of the concourse so I thought I’d stand around and see what happened when the iPhone launched, particularly because I spied a small queue of people waiting who were all being peered at by passengers. I unnerved this group a little more by pointing my N95 at them for the five minutes before the launch. Here, then, is the footage I captured, superbly edited(ish) with an ABBA winner-takes-it-all backing track: