Blyk: I am now Antonio living in Wood Green
Yes, I am now named Antonio, living in Wood Green and studying Psychology part time.
Why?
Well that’s the persona that I’ve been assigned by the Blyk chaps. For a while I’ve been after an account on Blyk to check out the service properly. My younger brother Fraser hasn’t yet got off his arse and sorted out his Blyk account ergo I’ve been sat staring at the walls for a few months like everyone else aged 25+ wondering if the really cool stuff we saw at the Blyk launch was actually happening.
It is happening. I know because I’ve been added to the Blyk system with the following profile:
Gender: Male
Age: 22
Name: Antonio
Location: Wood Green, London, UK
Where are you living: Rented
Are you studying? Part Time
Where are you studying? University
What are you studying? Psychology
Are you working? Full-time
Relationship status: Dating
Do you have kids? No
So that’s me. But it’s not all. I’ve been kitted out with a whole load of other preferences (I like Hip Hop, R&B but not Pop) plus I watch Football, Winter Sports and Pool. I don’t go out to the theatre but I do eat at restaurants…
.. and so on, and so on.
It’s a hugely comprehensive persona that they’ve created.
My job? Live the life — virtually — as Antonio over the next few weeks and see how Blyk interacts with me.
Blyk’s given me a Sony Ericsson K800i for the time being, loaded in with a Blyk SIM:
That SIM is attached to my ‘Antonio’ profile. So, shortly, I should start receiving up to 6 communications per day that, if I check my profile (it’s like being a spy, this), should match with my tastes.
I’m going to document them as I go.
Interesting that they named you Antonio, and not Ewan, and that they didn’t merely knock your age low enough to get in, rather than create this whole fake persona.
That’s all, just thought it was interesting.
Posted by Ricky on November 29th, 2007 at 9:14 am.Looking forward to this one.
Posted by James Whatley on November 29th, 2007 at 10:20 am.This is a good idea from Blyk and from a PR point of view I’m surprised that they haven’t done more of this.
Looking forward to hearing more from you about how you find the service Antonio.
Posted by Patrick on November 29th, 2007 at 12:00 pm.