Amrita TV launches SMS campaign to help deprived children
MUMBAI:Amrita TV has launched a public service initiative ‘Send an SMS.Save a Child’ to help the underprivileged children.
The entire SMS revenue garnered by the viewer’s votes on the reality shows of the channel will be donated for the education, shelter and health care of underprivileged children, stated an official release.
To showcase the campaign, the channel has produced a Public Service Announcement, directed by film director, Shyamaprasad. He is also president for programmes at Amrita TV.
Considering the bad rap reality shows often get, it’s nice to see them putting a positive spin on things! I’d feel much better knowing that my vote was helping children along with keeping my favourite big brother contestant in the house.