Nokia Doing More Product Placement In Movies?
James Burland’s sharp eye noticed that Nokia’s doing more product placement in movies these days. The latest is in JJ Abrams’ ‘Cloverfield’, set to debut soon. The trailer features a black Nokia N76, and a pink Nokia 7373 (from their 2nd Fashion Series).
Personally, this is something that I don’t think we see enough of, product placement in movies. It doesn’t need to be overt, but can be just showing a character using a device, that’s it. Typically whenever there’s a movie out with handsets, the forums go crazy with people clipping scenes to try to figure out what the device is.
If you want to see how product placement is done right, watch the U.S. version of The Office (I know, blasphemy, but hey, I’m in the States, and it’s not like I haven’t seen the UK version). The U.S. version has product placement all over the place, but you wouldn’t notice if you don’t watch the commercial breaks.
Do you think product placement is a good idea, or no? Obviously it’s a fine line between overt and not, but I think it can be done tastefully and without intrusion.
[...] Nokia has partnered with movie studios several times, usually to put together a special edition handset, such as the Spiderman Edition N95 8GB. They have also secured in-movie product placement, such as the 770 Internet Tablet in Fantastic Four, and other Nokias in recent movies. The latest such partnership is with Cloverfield, a movie that is (supposedly) shot entirely with a cameraphone. There are several other Nokias in the movie, which were spotted in the trailers previously. [...]
Posted by Symbian-Guru.com » Blog Archive » Nokia Does Cloverfield Nicely on January 30th, 2008 at 4:46 pm.Thanks for the mention… I totally agree!
Posted by James @ Nokia Creative on January 30th, 2008 at 8:50 pm.