Nokia: Dying in America?
It’s just fascinating walking around on the ground here in San Francisco observing the mobile habits of the population. Like my experiences in LA in October, San Francisco isn’t that representative of the country as a whole. If anything, it’s a lot more advanced than… I dunno… Somewhere in Nebraska. Silicon Valley is just a few miles away as are Apple and Google HQs.
Reading in today’s issue of Herald Tribune that Nokia’s US market share has decreased from 28% in 2005 to ‘barely 10%’ today.
Not good.
A whirlwind tour around the major mobile operator stores is revealing.
Sprint: Don’t do Nokia
Verizon: No Nokia
T-Mobile: 6 models
AT&T: 5 models
Deary me.
Obviously it’s a different market place, not much in the way of phone subsidies and the like. But it’s still a huge market. Huge.
So if you’re an average consumer, a normob (”normal mobile user”) and you’d like a Nokia? Well. Stuff you. Stuff you, with bells on. You can go and buy a 400+ dollar handset at some of the Nokia stores in some of the big cities across the States… or, how would you fancy this Motorola, sir?
Gahh. I’d like to see Nokia a lot more ubiquitous across the States… I really would…
[...] news did not go unnoticed by the blogosphere, which weighed in as expected. Heck, there was even a thread on Jaiku about it. Generally, people want to see [...]
Posted by Some Comments on Nokia U.S. Market Share Numbers on December 11th, 2007 at 9:05 am.Both Sprint and Verizon don’t use GSM. AFAIK they use CDMA/EV-DO and iDEN.
Do Nokia actually make CDMA/EV-DO handsets any more?
It’s a rather different market in other ways. You can sell a GSM handset pretty much anywhere in the world. CDMA EV-DO coverage is a lot more limited.
Posted by John Campbell on December 11th, 2007 at 2:02 pm.this should change now that at&t and verizon have gone “OPEN” - the new buzzword of 08- which is basically BS for at least at&t — i have always owned unlocked nokia phones so its all just a publicity stunt to not fall behind vz in my opinion - both of them are of course scarrrrreed of google bidding on the 700mhz spectrum
Posted by sam gonzales on December 11th, 2007 at 5:18 pm.