Bluepod Media has netted themselves a sweet deal with several Premiership football clubs in Europe after trialling with Portsmouth and Birmingham City. Bluepod will be seeking 3rd parties to setup and spam distribute to users branded content in all of the stadiums on match days. Obviously, the content will be free for sportsfans, since the brand owners will be forking over the funding.
Personally, I’m going to take a seat when it comes to Bluetooth marketing. I don’t mind marketing on my mobile phone, as long as I request it, either by downloading an application that features the advertising, or by navigating to an advertising-supported website. However, having ads beamed to me without my permission is annoying.
Yes, I realize I can just set my phone’s bluetooth to ‘hidden’, and that I can also just press ‘No’ to the authorization request that is part of sending things via Bluetooth, but I’d rather not encourage this type of marketing in the first place. There are infinite number of ways to better advertise to sports fans than Bluespamming them. Thoughts?
our Bluetooth Advertising product Best & cool business idea!
http://www.eblueads.com/
We’re having the same debate with our Happy Packages Research Project.
http://www.mediasandbox.co.uk/2008/04/21/is-it-bluetooth-marketing-spamming/
Is it spamming or can we all carry on?
DanC – Thought Den
Ricky,
Thank you for your thoughts on this, it is interesting to get the publics thoughts on these activities when it comes to installing bluetooth marketing devices into sports grounds and shopping centres. Unfortunately it is a certainty that bluetooth will be making its way into these environments, and based on this my company has developed a new way of communicating these messages to the spectators and shoppers. I would be interested in hearing your thoughts and feedback as an individual who has a firm standpoint on the subject to see if you feel this is more “acceptable”.
Using the Liquid Genie bluetooth transmitter, we will be distributing a free java application that is installed onto the end users mobile phone in seconds, this application takes up hardly any memory and is extremely simple to remove when necessary.
The application opens up a menu on the mobile telephone, much like an internet page with a list of options. For the sports stadium lets give a few ideas of what the menu could contain;
News – this link can contain news about the club as well as having links to download videos, wallpapers and audio clips.
Live scores – a live RSS feed delivering scores from other games around the country
Offers – a list of club related offers and promotions such as “10% off a club shirt at the club shop”
All the content is contained on the bluetooth box and when the download like is clicked, instead of accessing the internet to download this video, it comes, FOR FREE from the bluetooth box in seconds.
This way we are moving away from sending out pre-determined content and just generic advertising and adding the 3rd dimension that the industry has been demanding.
As far as advertising is concerned, the club sponsors will have the branding on the application but there will be no banners and pop-ups from just any company.
Please let me have your thoughts on this as it is important to know where and how this can be improved for the end users!
Ricky,
Thank you for your thoughts on this, it is interesting to get the publics thoughts on these activities when it comes to installing bluetooth marketing devices into sports grounds and shopping centres. Unfortunately it is a certainty that bluetooth will be making its way into these environments, and based on this my company has developed a new way of communicating these messages to the spectators and shoppers. I would be interested in hearing your thoughts and feedback as an individual who has a firm standpoint on the subject to see if you feel this is more “acceptable”.
Using the Liquid Genie bluetooth transmitter, we will be distributing a free java application that is installed onto the end users mobile phone in seconds, this application takes up hardly any memory and is extremely simple to remove when necessary.
The application opens up a menu on the mobile telephone, much like an internet page with a list of options. For the sports stadium lets give a few ideas of what the menu could contain;
News – this link can contain news about the club as well as having links to download videos, wallpapers and audio clips.
Live scores – a live RSS feed delivering scores from other games around the country
Offers – a list of club related offers and promotions such as “10% off a club shirt at the club shop”
All the content is contained on the bluetooth box and when the download like is clicked, instead of accessing the internet to download this video, it comes, FOR FREE from the bluetooth box in seconds.
This way we are moving away from sending out pre-determined content and just generic advertising and adding the 3rd dimension that the industry has been demanding.
As far as advertising is concerned, the club sponsors will have the branding on the application but there will be no banners and pop-ups from just any company.
Please let me have your thoughts on this as it is important to know where and how this can be improved for the end users!
Nice post keep the good working
Ricky
I realise that this is quite an old article, and that your opinions may have changed since you wrote this.
I want to just point out that responsible Bluetooth marketing companies such as BlueGiga, for example, like many others, respect the privacy of its audience and take steps to ensure that they are not continually spammed by their system.
We have deals with some high profile football clubs and we have found in our trials that the audience has embraced the technology, as usually there is something in it for themselves. We believe that as long as the content is appropriate and the customers privacy is respected, the technology can be beneficial for all.
Let me know if you would like to discuss the matter further,
many thanks, Robert Smith.
info@blue365.eu
http://www.blue365.eu
Ricky
I realise that this is quite an old article, and that your opinions may have changed since you wrote this.
I want to just point out that responsible Bluetooth marketing companies such as BlueGiga, for example, like many others, respect the privacy of its audience and take steps to ensure that they are not continually spammed by their system.
We have deals with some high profile football clubs and we have found in our trials that the audience has embraced the technology, as usually there is something in it for themselves. We believe that as long as the content is appropriate and the customers privacy is respected, the technology can be beneficial for all.
Let me know if you would like to discuss the matter further,
many thanks, Robert Smith.
info@blue365.eu
http://www.blue365.eu