ESPN Mobile Is More Popular Than ESPN.com
Further evidence of Jame’s Whatley’s suggestion that the general public indeed wants the mobile web, we get today’s news that the ESPN Mobile’s NFL content has been getting more visits than the same content on the PC site. ESPN confirmed that there have recently been three days where the traffic to ESPN Mobile’s NFL-related content such as scores and fantasy-league stats have outpaced the full Desktop version.
This represents an interesting turn, and could be more interesting in the next 2-3 years as mobile phones get more and more powerful, along with faster networks and more robust mobile offerings. Certainly it’s much more convenient to check scores on your mobile handset than it is on to find an internet-connected PC and lookup information there.
Ed Erhardt, president of ESPN ABC Sports’ customer marketing and sales says that fans often use their mobiles to check other games’ scores while watching on a big screen. He says, “It provides a new kind of experience and a new way to interact with the game.”
Just fascinating!
Posted by Ewan on January 8th, 2008 at 2:04 am.…and as James suggested, they were obviously after specific facts & figures, not the whole PC experience with huge images and sidebars.
So the mobile internet is different to the internet. Less dross, less gloss, more hard stuff. The Landrover Defender of the web as opposed to the Range Rover HSE Sport.
Posted by Mike on January 8th, 2008 at 2:27 pm.