The North American text answer market is hotting up with the launch of all new text answer service, Johnny27 today.
Based around a ‘personality’ by the name of (you’ve guessed it?), you’ll get factual answers back from ‘Johnny’ but you’ll also get a bit of opinion and personality where possible.
I really like the presentation and the brand — they’ve humanised the answering service to clearly target a subset of the mobile public and I’ve no doubt that the traffic will soon begin to flow. I particularly like the easy to remember US shortcode (272727) and bits around the site that allude to a relaxed and informal viewpoint — here’s an example in the FAQ:
How much does it cost?
It costs $1.99 per question. Sorry, Johnny’s gotta eat.
I like the upfront, direct approach. Refreshing!
Here are some sample questions and answers that Johnny recently answered:
Q. How many licks does it take to get to the center of a Tootsie Pop?
A. Engineering students at Purdue University concluded that it takes a
human an average of 252 licks to get to the center. YUM!
Q. Who invented the fortune cookie?
A. David Jung, a Chinese immigrant living in LA and founder of the Hong
Kong Noodle Company, invented the cookie in 1918 to give to the
Q. Where is the best place to get a beer in downtown Palo Alto?
A. I’d recommend Rudy’s Pub. It looks like a dive outside but is cozy and
filled w/regulars (117 Univ Ave). Also try Rose and Crown (547 Emerson
If you’re in America, or if you’ve got an American mobile account nearby, check it out — just text your question to ’272727′ and remember you’ll be charged $1.99 per question answered.
I whacked them a question earlier today about what airline I should use to fly back from San Francisco to London and Johnny reckoned British Airways to Heathrow. Smart man. Give it a go!