MoConDi has announced the successful launch of its new MeYou viral mobile gaming platform for operators. Currently running on three carriers, including Vodaphone and 3 Italy, MeYou allows mobile gamers to purchase games, play them, and send recommendations to friends. The service already has 1.6 million members, with 64% of them already recommending games to friends.
To encourage the viral aspect, MeYou offers credits for each time you share a game with a friend, and those credits can be redeemed for free content. 24% of the current users have already purchased at least one game through the MeYou application, which can also reduce operator’s storefront costs by up to 20%, says MoConDi.
I wonder if Nokia’s pending Ngage re-launch will use similar incentives to encourage the community aspects of the platform, as well?
