January 24, 2008 at 1:10 am · Authored by Ricky · Filed under Mobile TV

Vodafone-Turkey subscribers have a new way to enjoy video streamed right to their handset, and it’s coming to them courtesy of ROK Entertainment Group. Vodafone and MobilTurk, ROK’s regional representative, will offer up both live and on-demand video content for a weekly subscription of roughly US$4, payable via SMS, with the first week being free.

ROK’s mobile video streaming technology is optimised for 2.5G (EDGE) networks around the globe, which brings the service to the mass-market stage in some countries where 3G isn’t fully deployed, or an unlimited data plan is prohibitively expensive.