January 18, 2008 at 6:51 pm · Authored by Ricky · Filed under Mobile Marketing

ROK TV is certainly one of the most active mobile entertainment companies as of late, and today brings another announcement. ROK Entertainment Group has hooked up with Utarget Mobile to include mobile video ads to its free FreeBe TV product. The service will include targeted videos pre-rolled before each video. FreeBe TV is one of the initial partners of Nokia’s Video Center service, included in the latest Nseries handsets and designed for streaming video content via mobile networks.

The first few sponsors will be announced shortly, with more coming on board along the way. I recently added the FreeBe TV service to my Nokia N95 and was impressed to find quite a bit of content, with several channels including Sports Bloopers, Classic Commercials, Fun Little Movies, an other interesting feeds. The content is designed to stream over EDGE data connections, though a 3G high-speed connection obviously makes things work a bit faster.