January 21, 2008 at 10:09 pm · Authored by Ewan · Filed under Mobile Applications, Mobile Marketing

Link: StrategyEye :: Visual Market Intelligence

Californian mobile advertising platform firm Smaato is receiving USD3.5m in funding from an undisclosed number of angel investors from the media, financial and telecommunications sectors. Smaato is an ‘ad-enabler’ for mobile advertisers and carriers, with its Smaato Open Mobile Advertising (SOMA) platform allowing the delivery of targeted mobile advertising, including the Smaato News RSS newsreader and Smaato Cost real-time mobile cost control application. The company operates out of both the San Mateo and Hamburg, with strategic partnerships with Third Screen Media and Adconion Media Group in the US and Europe respectively. The funding is expected to be used to boost marketing efforts and build further client relationships.

I’m going to try and take a closer look at what Smaato is doing. I particularly like the concept of giving away useful and free (ad supported) mobile applications.