Over a year ago, there was a big hubbub as the major carriers here in the United States started raising the rates for pay-per-use SMS messages. For the longest time, it was $.10/message, incoming or outgoing. I think it was Sprint who first raised the rate to $.15, and then every other major carrier followed suit. Well, Sprint jumped up another nickel about three months ago, and now Verizon is following in stride, raising the pay-per-use SMS rate to $.20 each.
The rate increases are obviously designed to motivate consumers into subscribing to monthly messaging bundles. Verizon currently offers 500 text or picture messages for $10, with messages sent between Verizon customers unlimited. 500 messages, at the new pay-per-use rate, would cost $100. You think it’d be silly to NOT subscribe to even such a cheap plan.
It probably is, but is jacking up the price of the pay-per-use package really the smartest way to get people to sign up for MORE? It’s almost like a scare tactic, saying, “if you don’t sign up for a monthly package, you’re going to run up a huge bill.”
Is that really the message the carriers should be sending to consumers?
Related Posts
On this day- T-Mobile Web'N'Walk customers now get free Wi-FI access - 2008
- Biography Of The iPhone - 2008
- How do you use your mobile handset? - 2008
- Comcast's BitTorrent Throttling Could Cost Them $1.77 Trillion - 2008
- Top Mobile Gaming Companies Joining Forces - 2008
- Wapple.net Offers Easy Mobile Advertising Solution - 2008
- "My E61 and iPod are getting along well together" Well mine aren't. - 2007
- Congratulations to MyBlogLog on acquisition by Yahoo - 2007
- Ringnokia and Darlamack collide - 2007
- Three X-Series -- my bill arrived today - 2007
Krystal on 