February 26, 2008 at 10:14 am · Authored by Ewan · Filed under Research

The Mobile Marketing Association is on the hunt for papers to be considered for their upcoming June publication. Here’s the request:

There is scant qualitative and empirical evidence to formulate an authoritative definition of mobile marketing and its key enables. In order to address this void and provide a forum to expand the available body of knowledge on the subject of mobile marketing the MMA calls upon academics, students and industry professionals to submit articles to be considered for publication in the IJMM. The following discusses the importance of these articles and details the IJMM submission guidelines

So if you’re a mobile industry professional — and let’s face it, a whopping 70-80% of you reading are just that — you might like to have your say and get your experience published for all to see. Here are some suggested sample topics:

# Review of industry typology, definitions
# Mobile marketing theory, frameworks, constructs, and concepts
# Research methodologies and models suitable for studying mobile marketing
# Effectiveness of mobile marketing across various traditional media channels, i.e. the mobile enhancement of traditional media
# Mobile initiative metrics
# Mobile customer relationship management
# Effectiveness of mobile content, such as ringtones, mobile TV, video, images, etc., within the marketing mix
# Application of multimedia within mobile marketing initiatives
# mCommerce as it pertains to the marketing mix
# Analysis of the various delivery methods: SMS, MMS, mobile internet, IR, IM, Bluetooth, mobile email, mobile portals
# Analysis of future trends and impact of global, environmental, cultural, and/or political activities on mobile marketing
# Use of mobile channel for philanthropy or politics
# Demystification of the technology and elements needed to enhance mobile marketing adoption
# Effective methods for bringing mobile marketing academic research to professionals
# Mobile marketing, a global perspective

I suspect this will be a rather good marketing opportunity — and if this is at all interesting, I strongly recommend you give it a bit of attention and consider contributing.