Navteq goes for location based ads with Acuity
Navteq, now comprehensively wrapped in the loving embrace of Nokia, has revealed its investing in location-based advertising company Acuity, but didn’t say how big its funding injection would be.
According to Navteq, the investment will help it fine tune its ad delivery for “interactive devices” with “real-time and geographic precision” and help the pairing get more insight into location-based advertising.
As Nokia puts GPS into more and more of its devices, I’m looking forward to seeing some clever uses of location-aware ads. Viva whatever comes after ‘find my nearest Pizza Hut’!
