Nokia Watching Out For Musicians
Nokia has setup a new advisory group inside the Nokia Entertainment and Communities Group (the one I don’t think anyone else has heard of). The sole purpose is to help make sure that revenues are shared evenly with artists as digital music trends continue to grow. Nokia hooked up with Dave Stewart (yeah, the Dave Steward that makes up half of Eurythmics) to help make sure it’s a success.
The Nokia Artists’ Advisory Council, as it’s been creatively titled, is a step for Nokia towards cutting out other middlemen such as recording studios that dig into profits. Nokia’s CEO (Chief Entertainment Officer, see what they did there?) Tero Ojanpera told Billboard “It’s really about getting to the source of creative talent and helping them connect through technology.”
I like it.
Nokia’s strategy behind teaming up with Dave Stewart is simple… Dave will simply hack into our phones if we steal music!
Posted by Dan Lane on February 9th, 2008 at 2:37 pm.